In its latest hoardings, Fastrack announces a 20% off sale showing a girl whose vital parts are covered by a yellow Sale tape. It definitely is a showstopper but has Titan gone too far in being edgy? The visual has nothing to do with the textual message and seems designed to titilliate rather than anything else. Brand managers need to be careful when they push the envelope on what is culturallly acceptable. Fastrack has always and will always be an irreverent brand, but is this going too far?
Friday, January 24, 2014
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